Armani Casa brings together artwork and household furniture in new venture

Armani Casa brings together artwork and household furniture in new venture

Armani Casa matches artworks and home furniture to produce timeless compositions

A new undertaking brings together art and style to present a taste of the appear and come to feel of living with Armani Casa

Uncommon is the fashion property that finds the elixir to longevity: a chief inextricable from the brand’s identity, a timeless attractiveness, and an ability to pivot across artistic disciplines with conviction. One particular these model is Giorgio Armani – started almost five decades ago, it proceeds to be steered by its razor-sharp founder, and its blend of geometry, clarity and high quality keep on being as intact and alluring as at any time. 

Dwelling with Armani Casa

Riesling bar cupboard with moonlight motif by Armani/Casa paired with La plage dans la nuit, 2021, pastel and acrylic on canvas by Roberto Ruspoli, Male Torso, marble, Roman, 1st century Advertisement from Galerie Chenel and 1983 stool by Afra & Tobia Scarpa

In 2000, the brand unveiled Armani Casa, a full-scale enlargement into the interior layout earth, with wide-ranging offerings in household furniture, accessories and decorative objects, and later, an in-property studio in cost of Armani-branded inns and residences. Now, Armani Casa is coming into a different innovative sphere: art, with a new venture aptly titled Artwork & Armani Casa. Artwork directed by Nick Vinson of Vinson & Co, the task sees emblematic parts from the brand’s selection paired with important artwork and artefacts, ranging from Roman antiquities to contemporary functions, intersected by primary illustrations of modernism. ‘This project is a celebration of the timeless value of beauty, introduced out in all its clarity by a collection of sudden and inspiring conjunctions,’ suggests Mr Armani. ‘I have usually labored by means of subtraction, reducing what is not required to highlight the materials, style and design and workmanship. Pieces of household furniture are produced to continue to be: in comparison to trend, they have an prolonged lifespan, which shines via in these illustrations or photos with fascinating intensity.’ 

Osimo 2-seater couch in Jaipur upholstery by Armani/Casa, paired with carpet by Alfombras Peña  (restricted edition of 20), reproduced get the job done, Untitled, ink drawing 1985, by Eduardo Chillida, special thanks to Guiomar Chillida and Gonzalo Calderón, Estate of Eduardo Chillida and Hauser & Wirth. Cushions by Armani/Casa, flowers by Castor-Fleuriste

The pairings are not an instruction, but a style of the glance and truly feel of living with Armani Casa. There are no half steps for the project’s debut, which features get the job done by foremost present day masters, together with Mario Merz, Eduardo Chillida and Jean Dubuffet, along with modern day talent, these kinds of as Eleni Vernadaki, Roberto Ruspoli and Maximilien Pellet. 

Venetian plaster partitions and travertine flooring offer you a pure, minimum canvas on which to highlight these visible assemblages. In a person of them we discover Armani Casa’s ‘Osimo’ couch co-starring in a duet with Chillida’s 1985 untitled ink drawing, which has been turned into a minimal-edition rug by Alfombras Peña. Acknowledged for his monumental sculptures, the Spanish artist was just as adept on paper. His generally black-and-white works carry pounds and depth, but also a delicacy and dynamism echoed in the volumes of the ‘Osimo’.

Euclide desk in black maple and painted steel by Armani/Casa, paired with Profile de l’homme en blanc et bleu, 2020, earthenware on wooden by Maximilien Pellet from Double V Gallery. On desk: Trapezophoros depicting a panther, Roman, 1st-2nd century Advertisement, marble, from Galerie Chenel, and Birds, Eleni Vernadaki,1980s’ chromed brass and earthenware. Flowers by Castor-Fleuriste

In a further composition, Armani Casa’s ‘Rosemond’ table, in brushed brown ash wooden and satin light brass, sits beneath a vortex-like perform, in acrylic on jute, by Italian artist Merz. On the table are a few busts by Spanish artist Sergio Roger, meticulously shaped in antique linen fairly than plaster or marble. 

Matrix console in black straw marquetry by Armani/Casa and Logo lamp by Armani/Casa, paired with Parachiffre XXXIII,1975, vinyl paint on paper laid down on canvas, by Jean Dubuffet, from a private collection with the form authorisation of Sotheby’s Personal Revenue, France. On desk: Head of Herakles and Head of Apollo, Roman, 2nd century Advertisement, marble, from Galerie Chenel

‘Whether it is a painting by a dwelling artist or a classical sculpture, I find in these artefacts the same travel in the direction of the essence, the exact same linear flavor, the same very careful focus,’ suggests Mr Armani. ‘It is proof that real modernity is basic, and that the vintage expresses complete modernity, which is the essence of Armani Casa.’ An eclectic conference of eras and kinds, Artwork & Armani Casa reminds us that, in a digitised environment, there is no substitute for the genuine deal.  §