Massproductions launches Confront Elevate reupholstery listing for household furniture

Massproductions launches Confront Elevate reupholstery listing for household furniture

Upholsterers from 12 nations are united in a directory made by Swedish furniture brand Massproductions to aid prospects prolong the lifespan of their tender furnishings.


Founder Magnus Elebäck reported the company, identified as Confront Lift, is basically a “very-searching database” that points out advisable craftsmen on a map so that shoppers can uncover a trustworthy resource for reupholstering their parts rather of discarding them.

The Encounter Carry directory matches customers with expert upholsterers

“Less and fewer people are turning to their local upholsterer to acquire treatment of their household furniture,” Elebäck explained to Dezeen. “They’d fairly throw it absent and obtain something new.”

“Around time, upholstery can come to be worn, outdated or have stains that are challenging to remove. This does not necessarily mean that the furnishings has reached the stop of its lifetime. A stop by to a skilled upholsterer can give furniture a 2nd opportunity.”

By enabling clients to come across support domestically, Massproductions hopes to minimise the environmental effect of its home furniture though protecting against the transportation emissions that would be created if customers from all more than the planet were to send out their items back to its production facility in Sweden.

“If we make the craft more visible and accessible, we hope to reduced the threshold for recovering a piece of furnishings,” Elebäck stated.

“Upholsterers are a occupation that we should cherish. They take care of our furniture and give them a new life, when we preserve on nature’s means.”

Map of Face Lift upholstery network by Massproductions
The map highlights upholsterers in 12 nations around the world

From right here, the goal is to expand Deal with Lift by means of phrase-of-mouth, with Massproductions’ network of regional sellers, suppliers and distributors helping to source experienced upholsterers.

The brand name ultimately hopes to grow the initiative into other servicing products and services these as the floor remedies wanted to refinish metallic outdoor furnishings.

“With all the abuse that the temperature gives a piece of outside furnishings, you want to re-coat it soon after a couple many years,” Elebäck stated. “But a area powder-coater is not a thing you often arrive throughout.”

In a bid to reveal the possibilities of restoration and exhibit prospects why it really is worth likely by way of the extra energy, Massproductions has also commissioned a solid of artists to reupholster four of its applied Crown armchairs as element of a sequence called Crown Jewels.

So much, only a person of the one-off parts has been exposed, courtesy of Geneva artist Flora Mottini who protected the chair in waves of gentle blue comfortable foam to develop an exaggerated sculptural kind.

The seats that form the foundation of the venture have been originally made use of by a PR company in Stockholm and returned to Massproductions when they had been no for a longer time essential.

Crown Jewels chair by Flora Mottini
Flora Mottini reupholstered a person of Massproductions’ Crown armchairs

“We also did something identical in London with a restaurant in the Gherkin, in which we basically took all the home furniture back, reconditioned it and then despatched it again,” Elebäck reported.

“It is getting to be a lot more and far more widespread that our consumers want to do it that way.”

“We’ve often made things that can be serviced or have a extended lifestyle,” additional Massproductions’ co-founder and designer Chris Martin. “Now we are observing extra of our prospects seeking those people factors way too.”

Two Crown Jewels chairs by Flora Mottini on the seafront
The a single-off parts kind element of the Crown Jewels selection

Though attempts to decarbonise the furniture business have customarily targeted on content supply chains, a expanding number of businesses, such as Vestre and Takt, are investigating take-again strategies to consider obligation for the finish-of-life element of their products and solutions.

This is vital to support them achieve their internet-zero emissions ambitions in line with the Paris Agreement, with the aim of in the long run limiting world-wide warming to around 1.5 levels Celcius.

Although Massproductions has not still established a concrete timeline for turning into internet-zero, the manufacturer is at the moment operating with Danish lifecycle screening firm Målbar to calculate its carbon footprint and will be announcing its targets in the coming calendar year.